Hotel chain Jurys Inn is to invest £25 million in refurbishing rooms and public spaces across its portfolio, it has announced.
Part of the money will also be spent on upgrading the company's IT systems, which it says will lead to improved comfort and facilities for guests.
This latest cash injection forms part of an ongoing refurbishment programme, which has already seen 1,005 bedrooms and public areas undergo a complete makeover in 2012 alone.
The new funds will cover refurbishments for the rest of the year and then through to 2014.
John Brennan, chief executive of Jurys Inn, explained that "the investment programme will help bring some of our older hotels in line with our newest properties to ensure that all our facilities are consistently of a high standard and fully meet the needs and expectations of both our leisure and business customers".
He added: "This coupled with our steadfast commitment for delivering great customer service, continues to drive us forward."
In the hotels to have already undergone upgrades, bar and restaurant areas have been re-designed to provide guests with warmer spaces with voile partitions used to create a more "intimate" atmosphere, says the hotel chain.
Meanwhile, the refurbished bedrooms have been fitted out with darker wood furnishings, warmer fabrics and new large comfortable tub armchairs, all of which is designed to provide guests with a more relaxed experience.
Bathrooms have also been updated with cream tiles intended to create a softer tone and new chrome power showers.
Jurys Inn is a significant provider of hospitality employment, with a total of 32 hotels located in the UK, Ireland and the Czech Republic.
It also places a strong focus on the training and skills development of its employees and last year received an Investors in People Gold Award, the only international hotel chain to have done so and one of just nine UK companies to achieve the standard.
Berkeley Scott is a specialist recruitment agency providing hotel management solutions