New figures by VisitBritain have revealed that the number of visitors that came to the UK from India increased by nine per cent in 2013, compared to the year previous, pointing to good things for the hospitality sector.
Even though the value of the rupee against the pound fell dramatically over the past 12 month, more and more travellers are seemingly coming to British shores. What drove the figures were holiday and business visits, both up by 11 per cent and 14 per cent respectively. This means that the record spend of £349 million by Indians visiting their friends and family in 2012 is very likely to be beaten once official figures are released.
VisitBritain chief executive Sandie Dawe said: "We are fortunate that Indians are choosing Britain once again with new records broken for both spend and visits. This is testament to Britain being an inherently attractive and good value destination with a warm welcome and huge variety of locations and experiences – all of which will be showcased and sold at our mission this week.”
Ms Dawe, who will be leaving her position later this year, further added that, following these figures, the UK will most likely pass its aim of attracting 425,000 visits from India by 2016, reaching a total visitor spend of £380 million. This will surely mean that a wide array of hospitality jobs will have to be created across Britain to meet these demands.
VisitBritain is set to run its GREAT marketing campaign in New Delhi and Mumbai later this week. The group will also be launching its annual India trade mission as part of SATTE, India’s largest Travel-Trade exhibition. According to the 2013 Anholt GfK Nation Brand Index, Indians have positive opinions of Britain, rating it third out of 50 countries for historic buildings, second for cultural heritage and fifth for natural beauty.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.