Hotel performance expected to improve in months ahead

Hospitality jobs could potentially see an increase in the months ahead as the sector is predicted to go from strength to strength, according to the latest data published this week by PwC, which shows fantastic prospects for the industry moving forward. 

In its latest forecast for the 2014 outturn and into 2015, PwC said that hotels are expected to see an overall gain of 5.6 per cent on revenue per available room to finish at £67.39 in 2015. It added that this will be largely driven by a four per cent increase in rates (to £86.49).

However, a growth in the number of people looking to stay in UK hotels will also be one of the main reasons for an increase in revenues for the industry. PwC predicts that occupancy levels in 2015 will be higher by 1.6 per cent, taking the overall rate to 87 per cent. 

Strong growth in London is also expected to be underpinned by a better level of appreciation in the regions, where occupancy levels are expected to climb throughout the course of the next year. The Rugby World Cup – which is being hosted by England and Wales – is expected to be one of the largest drivers of this, but PwC also said that continued economic recovery and buoyant business travel numbers will also be positive for hoteliers. 

With the market looking this strong, it's hardly a surprise that top brands are looking to increase their presence in the UK. Earlier this week, Accor, the French hotel management firm, announced that it is looking to bring 90 new hotels to the UK by the end of 2018, with a focus on its budget and mid-scale hotels. 

If prospects continue to improve, it's likely that other brands will start to follow suit, which can only be good for the hospitality jobs sector, with the likelihood of more vacancies growing. 

Berkeley Scott is a leading London hospitality recruitment agency

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