Homeslice Pizza is set to have its first proper home, with a restaurant scheduled to open in Covent Garden, London, this spring.
To date, the business has operated from street sites and mobile locations since being founded by chef Ry Jessop but now there are plans to open a 50-cover restaurant, potentially leading to hospitality employment opportunities.
Mr Jessop will open the site in partnership with former TV chef Mark Wogan, with the pair claiming they will stick to the ethos of simple but delicious food for the people.
The pair will be "keeping it simple", according to Mr Jessop, adding that his partner "really understands what Homeslice is all about".
He went on to say: "British beer and Prosecco on tap, double magnums of house wine with a measuring stick on the tables for customers to help themselves and only pay for what they drink, and of course the pizza – that’s it."
Since the company began, it has taken great pride in its hand-made, individually rolled pizzas, managing to gain a strong fanbase from its time on the streets of the capital.
As well as the classic margarita pizza, which will be available to customers constantly, the restaurant will rotate five other specials, with guests able to find out what these are each day via Twitter.
In terms of pricing, the firm are to operate a simple £4 policy, with a slice of pizza, a pint of beer or a glass of wine available for this price.
Whole 20-inch pizzas, made up of six slices, will be sold for £20 and the restaurant will be open from Monday to Saturday between the hours of noon and 23:00 GMT.
On Sundays it will have reduced hours, remaining open until 18.00 GMT.
It follows the example of other street-based food vendors, such as Meat Liquor and Pitt Cue Co., in opting to 'settle down' and run their operations at a more permanent location.
Berkeley Scott is a leading London hospitality recruitment agency