Hotels would normally be more than a little upset if their property was damaged or destroyed – but when the destruction happens in a fantasy film about a giant monster, it seems it's a cause for some celebration.
Rainbow Tower, part of Hilton Hawaiian Village Waikiki Beach Resort, Honolulu, is seen to be demolished in part of the new Godzilla movie from director Gareth Edwards. Of course the scene didn't impact the building itself, as it's all done digitally.
Hilton Hotels & Resorts has even given word of a partnership between it, Legendary Pictures and Warner Bros. around the film.
"Hilton has long set the stage for memorable moments in entertainment, and we are thrilled to be a part of this movie and pay homage to the original Godzilla film, with a modern twist," Hilton Hotels & Resorts global head, Rob Palleschi has said.
Hilton Hotels & Resorts has started several promotions with a Godzilla twist. And its brought in room packages themed around the film, too, with guests able to enjoy Godzilla-tastic amenities at the Hilton Hawaiian Village Waikiki Beach Resort as part of this.
Mr Palleschi said Hilton Hotels & Resorts was excited about the fact the Beach Resort appears in Godzilla, and that the fact Rainbow Tower is destroyed in the movie is evidence of "the power of this Hilton icon as an important character in Honolulu's history."
The first Godzilla movie, a Japanese film, came out in the 1950s. Gareth Edwards' Godzilla film includes many famous actors of today among its cast. That includes the Nowhere Boy star Aaron Taylor-Johnson, Juliettte Binoche (The English Patient) and Elizabeth Olsen (Kill Your Darlings).
Rainbow Tower opened in 1968 and is close to Duke Kahanamoku Lagoon. The building includes a rainbow mural that recently underwent restoration.
Berkeley Scott is a leading London hotel recruitment agency.