Fish and chip restaurant Harry Ramsden's has made an agreement with JVP Ventures to open up to 50 new outlets across Yorkshire.
Leeds, Bradford and York are being looked at as potential locations, and this expansion will roll out over the next five years. Under the agreement, JVP Ventures will open these 100-plus cover restaurants with takeaway facilities, as well as the smaller 'traditional local' outlets. Not only will this be a return to the region where the brand initially began, but it is hoped that 500 new hospitality jobs will be created in the process. JVP Ventures has announced that it will continue to operate its 34 Love Coffee bars.
Vikesh Patel, co-owner of JVP with Dimple Patel, said: "To be able to bring Harry’s name back to his roots is really exciting, especially since both Dimple and myself were born and brought up in Yorkshire. Working with an established and recognised brand is absolutely key to franchising success and to my mind, Harry’s Ramsden’s is the most iconic brand this country has ever produced."
Harry Ramsden's chief executive Joe Teixeira added that it would be a nice return for the business, considering that the county has not featured a Harry Ramsden's since its original venue in Guiseley closed in 2011. In this same year, the firm enjoyed a multi-million pound investment. Mr Teixeira further suggested that while many will make obvious comparisons with the past site, the new outlets will reflect how the company has evolved in recent years, with the hope that the brand will attract new generations.
Harry Ramsden's announced last month that it is planning to expand its portfolio to 250 venues by 2020.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.