Growing Tourism Locally brings about 9,620 jobs

Growing Tourism Locally has so far created £517.9 million extra tourism spend as well as 9,620 extra sector jobs, it has been revealed.

The numbers were announced late last month by VisitEngland at the ABTA Convention, Slovenia.

Growing Tourism Locally is a scheme that looks to inspire people in the UK to holiday more in this part of the world and also aims to provide tourism sector jobs.

It has surpassed its 9,139 job target six months before the deadline that had been forecast.

The numbers that were recently revealed include outcomes from Growing Tourism Locally marketing campaigns that happened last winter and were focused on several different UK destinations, such as Manchester and Bristol.  

These specific marketing efforts brought about £101.3 million of tourism spend and 1,876 extra sector jobs.

The three year long Growing Tourism Locally project – which has £19.8 million of government Regional Growth Fund funding – is set to end next October.

Overall, it has seen £41.6 million in investment, some of which comes from VisitEngland itself, some of which comes from the private sector.

"Ultimately these campaigns are aimed at driving growth in domestic tourism by encouraging Brits to book a short break at home in one of the many unique and wonderful destinations on offer across England. It is rewarding and encouraging to see the campaigns succeed in boosting the visitor economy, creating jobs and inspiring people to take a holiday in England," said VisitEngland director of strategy and development, Louise Stewart.

"With the trend to holiday at home remaining strong in 2014 despite the severe weather earlier this year, we know British people continue to place enormous value in England as a world-class holiday destination."

Growing Tourism Locally's work is being delivered with support from various local partners.

Its jobs focus is on helping areas that at the moment depend on the public sector when it comes to employment and moving these to growth led by the private sector, with tourism as a central contributor.

Berkeley Scott is a leading London hotel recruitment agency.

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