Growing Tourism Locally brings about 7,750 jobs

The Growing Tourism Locally initiative from VisitEngland has so far created 7,744 extra tourism sector jobs, it has been announced.

The project, set to last for three years, has already resulted in £416 million of extra tourism spending.

The idea of the initiative is to encourage people from the UK to holiday here more often, and bring about more tourism jobs.

It's aimed that it will have created 9,139 tourism jobs during its three year lifetime.

The Regional Growth Fund from the government put £19.8 million into the scheme, with VisitEngland and private sector organisations also helping to fund it.

As part of the the scheme, local marketing initiatives were run during spring to summer last year in various places.

New results show they created 3,428 extra sector jobs, as well as £185.1 million of tourist spending.

The campaigns were seen in various digital, broadcast and print channels on a regional and national level.

Examples of the campaigns include one with the message ‘Have the Tyne of Your Life’, and another called 'Kids Love Cornwall', which was all about family holidays.

“The Growing Tourism Locally project continues to deliver fantastic results, creating jobs and providing a boost for tourism in England by showcasing the high quality product on offer in England through these creative marketing campaigns," said the chief executive of VisitEngland, James Berresford. "It demonstrates the benefits of public and private sector partners working together to stimulate the visitor economy," he added. 

Helen Grant, tourism minister, has said that the industry is contributing hugely to the creation of jobs and the recovery of the economy.

Growing Tourism Locally was first launched in the August of 2012.

Berkeley Scott is a specialist recruitment agency to help source hospitality recruitment jobs.