Great Scot: Is the Scottish hospitality market moving in the right direction?

Those looking to build hospitality careers will be well aware that they need to cast their net far and wide to be in with a greater chance of securing employment.

The UK is a big place and, rather than solely focusing on specific big cities and capitals like London, Cardiff or Edinburgh, jobseekers need to ensure they aren't close-minded when it comes to potential locations.

One area that these people should consider very seriously is Scotland, after results from north of the border showed a very healthy picture for the sector at large.

Figures compiled by accountants PKF show that the country's hospitality industry performed better than any other country's in the UK during November of last year, with a 6.8 per cent rise in room yield.

Despite a 0.3 per cent fall in occupancy, the month was truly promising for the sector, which paints a positive picture for those keen on working within it.

Indeed, if it can be maintained during 2013, then the prospects for those keen on a career in hotels, restaurants and bars could be extremely bright.

During the month, it was revealed that the average Scottish occupancy rates was 70.7 per cent, with revenue standing at an average of £48.21.

Both these figures were the highest for any part of the UK and Alastair Rae, a partner specialising in real estate and the hospitality sector at PKF, told Business7 that Scotland in general was doing well in this area.

"Whilst the figures for occupancy and revenue in Scotland are positive compared to the rest of the UK it is clear that some parts of the country are doing better than others," he said.

"It remains to be seen what 2013 will bring for the sector but it is certain that 2012 has been a challenging and difficult period.

"Until the economy starts to recover more convincingly and consumers feel more secure I think we will still encounter a few large potholes."

Glasgow and Aberdeen were among the bright spots for Scotland, with the former seeing occupancy rates of 80.9 per cent while the latter weighed in with a score of 80.2 per cent.

Elsewhere, in Edinburgh and Inverness, the respective rates stood at 69.7 per cent and 58.9 per cent respectively.

Aberdeen also managed to gain the highest revenue rate with £63.96, while Glasgow averaged £56.32 during November.

Edinburgh's was £49.58 while Inverness could only gain a score of £28.70.

Mr Rae explained: "Glasgow experienced a substantial increase in revenue of 15.3 per cent, which is, in part, attributable to the city hosting a major bi-annual HIV international conference."

He added: "Aberdeen continues to benefit from the active energy related MICE (meetings, incentives, conferences, exhibitions) market."

While the Scottish market clearly still faces challenges, there is a great deal of potential there too.

When searching for any form of hospitality employment, it's essential to keep your options open and not be too dismissive when it comes to possible locations for work.

Berkeley Scott provides specialist advice and support to help you find hospitality work