Go custard crazy for Comic Relief

Anyone who is working in the hospitality industry is being encouraged to get involved in the ‘Great Custard Bake-off’ in order to raise money for Comic Relief this year.

Whether you are a hotel manager or an executive chef, the competition is open to anyone within hospitality employment. The ‘Bake-off’ is being run by hospitality company Custard Communications and has been influenced by the success of the flagship TV show.

All participants must bake a piece which uses custard as its main component. Before they send off a photo of their masterpiece, they must also make a donation, big or small, to Comic Relief. The photos will then be posted on a Pinterest voting gallery where fans will be able to vote for which one they like the best.

Custard Communications managing director Petra Clayton said: “We wanted to rally the industry together and do something fun for charity and the Great Custard Bake-Off gives Custard the chance to demonstrate our knowledge of the industry and our understanding of social media.”

The three dishes which have been most ‘repinned’ or ‘liked’ by voters will then have to be brought in with their producers to the final. The bakers will then have to reproduce their dish for a panel of judges comprising of Ms Clayton herself, National Theatre executive chef Simon Flint and The Five Fields head pastry chef Chris Underwood.

Red Nose Day takes place on March 15th, with all donations going to disadvantaged communities around the world.

The deadline for all entries will be on March 4th at 17.00 GMT.

Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions

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