Restaurant group Giraffe has announced that it is planning to open ten of its restaurants within Tesco stores across the UK over the next 12 months.
Following the news earlier this year that the supermarket firm had bought the chain, this announcement will undoubtedly be great news for hospitality recruitment across the country, with more waiting and chef jobs on the horizon.
The first Giraffe restaurant in a Tesco will launch to the public in the Watford Tesco Extra, with a 170-cover site and its own separate entrance. The 3,424 sq ft site will be open all day, ranging its global dishes from breakfast all the way to dinner, especially with it's two signature deals: Lunch for Less and Feel Good Dinner. The restaurant, which will open on August 5th (2013), will have an 'earth' design with potted plants, wood panelling, two ten-foot giraffes and booth seating.
Russel Joffe, co-founder and managing director of Giraffe Concepts, said: “We are delighted to be opening our very first giraffe within a Tesco store. This is an exciting first step in the growth of the brand and allows us to introduce Giraffe to a wider audience. Over the next 12 months, we plan to open ten restaurants in Tesco stores and five new restaurants on the high street."
In March 2013, Tesco revealed that it had bought a 100 per cent stake in the Giraffe Group in a deal worth £48.6 million. Even though co-founders Russel and Juliette Joffe and Andrew Jacobs sold their collective 54 per cent share, Tesco kept them and the management team on in order to develop the brand further.
Giraffe restaurants prides itself in offering locally-sourced produce and an eclectic menu for customers.
Berkeley Scott is a specialist recruitment agency in the food industry.