England's tourism industry is valued at an annual £106 billion and supports 2.6 million jobs, according to figures highlighted by VisitEngland at the beginning of its English Tourism Week initiative last month.
The event was launched March 27th, as part of an annual House of Commons-set Tourism Society dinner.
It is set to go on until April 6th this year, with the aim of highlighting how important tourism is to the country. Events focuses on both consumers and businesses are taking place.
"English Tourism Week has become a firm favourite on the calendar; it’s an opportunity to raise the profile of the sector by demonstrating the importance of tourism to the economy, and the many opportunities for growth," commented James Berresford, the chief executive of VisitEngland.
"It is also a chance for us all to celebrate the quality and vibrancy of our visitor experiences in a week-long programme of events to kick start the 2014 season."
Many hotels and businesses of other sorts in England are holding events, competitions or promotions to bring in visitors and inspire local people to be tourism ambassadors.
One upcoming occasion as part of the week will see VisitEngland co-chair an event at Manchester's International Conference on Responsible Tourism in Destinations on April 3rd.
Helen Grant, minister for tourism, has said that England's tourism industry supports the nation in promoting itself to others globally.
It helps with economic growth and drives investment, she added.
"English Tourism Week is a celebration of all the wonderful visitor experiences we have on offer from spectacular scenery to world class attractions and our warm welcome," the minister said.
The tourism industry already makes a very significant contribution to England, and the government is cooperating with businesses in the sector for the furtherance of this, she also said.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.