April this year saw a year-on-year hike in domestic holiday trips in England, new figures show.
VisitEngland has announced that 3.8 million such trips took place during the month, ten per cent up on the same part of 2013, according to the Great British Tourism Survey (GBTS).
Meanwhile, English tourism spend increased five per cent year-on-year.
Up to April, this year's domestic holiday trips are level with 2013, with spend is six per cent higher.
VisitEngland notes that earlier this year, poor weather saw figures dampened. But the fact that Easter fell late and saw mild weather boosted tourism.
Separate survey data from the national tourist board shows that more than 90 per cent of businesses are confident when it comes to the summer holidays.
And 70 per cent of accommodation providers say forward bookings are strong for the remainder of the long school break.
"It is fantastic to see a boost in domestic holiday trips and spend for April and businesses feeling confident as the summer holiday period gets well underway," commented James Berresford, VisitEngland chief executive.
The data shows how resilient the industry has been after extreme weather hit it earlier in the year, as well as how successful the VisitEngland flood campaign has been, he said.
"We have seen the trend to holiday at home soar in the past five years and it’s a trend we’re confident will continue," the chief executive concluded.
To tackle weather issues early in 2014, the tourist board launched a campaign, funded by the government, helping businesses hit by floods.
As well as providing workshops for tourism businesses in places hit by floods, it involved an advertising strategy which aimed to boost English holiday bookings pre-Easter.
Berkeley Scott is a specialist recruitment agency to help source hospitality recruitment jobs.