Companies in the hospitality industry could benefit this weekend from an influx of domestic tourists all looking to get the most out of their four-day weekend.
With the Queen's Diamond Jubilee celebrations starting tomorrow (June 2nd) in towns and cities up and down the country, an estimated four million people are planning to take at least one overnight stay in the UK, VisitEngland's Diamond Jubilee Trip Tracker found.
Some £700 million could be generated by tourism spend as a result, which could provide a significant boost to the economy – and to hotel recruitment, as hoteliers seek ways to deal with increased demand.
James Berresford, chief executive of the organisation, commented: "The double bank holiday is a great opportunity to get out for a day trip or short break and discover what England has to offer, and it's great to see that so many Brits are planning to do just that.
"The Queen's Diamond Jubilee will kick off the summer in Royal style and showcase our heritage to the world. Whether it's cheering on a winner at the Epsom Derby, grabbing a spot by the riverside to watch the spectacular Thames Diamond Jubilee Pageant, or simply getting to know your neighbours over tea and Victoria sponge at a local street party, there is no better time to take a break at home."
According to the findings of the tracker, some 15 per cent of would-be domestic tourists are waiting to find out about special deals and offers before they commit themselves to splashing out on an overnight stay, while others will only book a short break when they find out what the weather forecast is for the weekend.
Meanwhile, bars and restaurants are also bracing themselves for a spike in trade, with the British Bar & Pub Association predicting between 60 and 80 million extra pints of beer will be sold to thirsty revellers over the course of the long weekend.
Berkeley Scott is a specialist recruitment agency in the hospitality industry