Costa is the UK’s ‘Favourite Coffee Shop’

Whitbread was celebrating last month, as its Costa coffee shop brand was given the accolade of the UK's favourite coffee shop in Allegra research.

The achievement was revealed in the  Project Cafe13 UK report from Allegra, a research consultancy.

It's sure to have given the many people in hospitality jobs with Costa a boost!

This is the fourth time in as many years that Costa has gained the title of the Nation's Favourite Coffee Shop.

It seems that 48 per cent of consumers in the research said this chain, known for its red and white branding, was their top coffee shop. That's nearly ten per cent up on 2012's result.

“Costa has performed extremely well this year in Allegra Strategies’ independent research. Britain is now a nation of great coffee drinkers who have unparalleled access to great coffee in part thanks to the rapid growth of Costa Coffee venues throughout the UK," commented Allegra managing director, Jeffrey Young.

The research also saw Costa's popularity go up among Londoners, with Whitbread saying that the London region is generally more competitive.

Here, 38 per cent of those picking a top coffee shop called Cost their favourite. That's up seven per cent year-on year.

The chain was thought of as the UK's most ethical brand of coffee shop in the research.

Meanwhile, the coffee shop market in the UK expanded turnover by 6.4 per cent last year and sales were up 9.3 per cent according to the same report.

Some 52 per cent of the people in the survey maintained visits to coffee shops during the past year. A fifth visit such locations daily, against a ninth back in 2009.

Talking about the chain's staff, Costa UK Retail managing director Jason Cotta commented: "We would like to thank our fantastic team of baristas in showing outstanding pride, passion and personality in what they do to help earn us the Nation’s Favourite title and we will continue to listen to customers, working hard to ensure that they will continue to choose Costa as their favourite coffee shop."

Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions