With the Christmas period just around the corner, Carluccio’s is preparing to open ten pop-up locations across the UK to help feed festive appetites.
The move is intended to boost the Italian restaurant’s seasonal sales, with the company’s Christmas range of food and gift boxes expected to be a big hit this year.
It isn’t the first time Carluccio’s has attempted such a move, with a number of pop-up shops opened to the public last year. However, after such success, the initiative is being pushed out on a wider basis to entice Christmas shoppers.
“It made perfect commercial sense to use empty sites nearby our restaurants to roll-out further temporary stores,” chief executive Simon Kossoff noted.
Locations will be based outside of existing restaurants, with venues including Liverpool, Manchester Trafford Centre, Leicester, Bristol Cabots Circus, Leamington, Bristol Cribbs Causeway, Exeter, Worcester, Bath and Milton Keynes.
Not only could the Christmas shops help to boost seasonal sales for the company, it may also attract more visitors to their restaurants.
Gifting some of Carluccio’s delicious cakes and treats to friends and relatives may lead to more customers visiting restaurant sites across 2015.
The first “caffe” opened in London in 1999, but now there are 45 sites across the UK, while the company also holds a presence in the Middle East.
Carluccio’s has also announced new restaurant openings, with the chain set to take over the site of the Cafe Rouge in Bishop’s Stortford, while the upcoming shopping centre in Bracknell town centre will also welcome a site.
Speaking of the Bishop’s Stortford opening, Mr Kossoff told the Herts and Essex Observer: "We have been keen to open in Bishop's Stortford for a number of years now and are delighted to have found the right site for us.”
Of course, the new Carluccio’s will soon begin a recruitment drive for chef recruitment, among a number of other positions.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.