New figures by tourist board VisitBritain have revealed that Britain is on track for the highest tourism spend in its history by the end of the year.
New data states that October saw growth from every world region, with the EU15 market and the rest of the EU market increasing by five per cent and 40 per cent respectively. Beyond the continent, the Rest of World markets continued to break records for the seventh month in a row, with visits not only being up by nine per cent in October but a total of 12 per cent over the first ten months of 2013. North America, in particular, saw tourism grow by nine per cent when compared to October 2012.
In total, 2.95 million visits were made to British shores in October 2013, while £1.88 billion was spent by such visitors during the month. This is a huge increase of 23 per cent when compared to October last year.
All of this points to 2013 being a record year for holiday visits and spending. Patricia Yates, director of strategy and communications at VisitBritain, said: "Not only are we seeing strong growth figures from our established markets, but also from new growth markets, such as China, South Korea and Mexico. Huge events have showcased Britain on a global stage as a great place to holiday, study, invest and do business – and these figures show that our GREAT campaign has helped turned spectators into visitors."
It is hoped that these figures will have a positive impact on hospitality employment over the next 12 months.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.