September 30th saw bookings open for hub by Premier Inn – with people able to make their booking only by using a special app.
Presented by Whitbread, hub is a concept brand which has been developed and tested for more than four years. It has a strong focus on technology.
The hub app can be used on Android and iOS devices. People can check room availability at the hub flagship location – hub by Premier Inn Covent Garden – as well as making their final booking using the software.
The app’s uses do not end there: While they’re staying in the hotel, users can control room settings – like their TV channel, lights and temperature – via the software. There’s a guide to the surrounding area included in the app as well.
The hotel’s rooms feature smart storage and smart TVs as well as high speed Wi-Fi access at no extra cost.
hub by Premier Inn Covent Garden will be launched in November, after which there are ten more openings on the cards for the coming three years. These will be located in London and Edinburgh and all 11 locations will feature over 2,000 rooms when complete.
By 2018, it’s hoped that the concept will incorporate 6,500 rooms.
"Whether it's for business or pleasure, the way we choose to travel and experience a city is changing. Apps are already revolutionising the way we order our groceries, book taxis, and check-in at airports, it was only a matter of time before the hotel experience followed suit,” said Whitbread Hotels & Restaurants business development director, Simon Ewins.
“With hub by Premier Inn, we believe we’ve created a first-class technology-enhanced hotel experience, without compromising price, style or comfort.”
Berkeley Scott is a leading London hospitality recruitment agency.