Recent research shows that 54 per cent of British consumers claim to have drunk lager during the previous six months (up to September) – a higher proportion than seen for other types of beer.
The Mintel research, featured in its Beer 2014 report, shows that 26 per cent said the same of ale and 21 per cent of bitter.
One in five – and 31 per cent of those aged 25 to 34 – had consumed craft beer during the same time frame.
This is despite the fact that 36 per cent of Brits aren’t sure what a ‘craft beer’ even is.
UK Beer sales by volume have been falling for five years on the trot, according to Mintel. In contrast, it forecasts a 1.3 per cent hike for 2014, to 4.24 billion litres sold – a rise mainly pushed by lager consumption.
Mintel has forecast that 183 million litres of stout will have been sold in 2014, a fall from last year.
Ale sales will have hit 891 million litres, it estimates, against 885 million last year. And lager sales will reach 3.17 billion litres, a 1.7 per cent rise on 2013.
“2014 has seen volume sales finally bounce back into growth, buoyed by a warm summer and the football World Cup,” said Mintel senior drinks analyst, Chris Wisson.
“Whilst much of the market’s recent value growth has been driven by inflation and the now-defunct beer tax escalator, successive 1p cuts on the tax on pints and the slowdown in the cider market bode well for beer’s improving fortunes.”
UK cider sales by volume in 2014 have been forecast to reach 949 million litres (0.8 per cent below 2013’s 957 million litres), which is worth £3.05 billion – one per cent up year-on-year.
Among consumers, 57 per cent had enjoyed cider during the year to October, with apple varieties the most commonly consumed, according to Mintel’s stats.
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