The British Beer & Pub Association (BBPA) has unveiled a series of new guidelines for pubs looking to reap the benefits of this summer's World Cup.
This new guidance consists of a checklist for licensees that covers most ground, such as police contacts, taxi numbers and ensuring that public transport information is available to all visitors. The guidelines were developed with support from the Local Government Association (LGA) and the Association of Chief Police Officers (ACPO).
BBPA chief executive Brigid Simmonds said: “Pubs are the home of live sport and they should be at the heart of the 2014 World Cup. This new BBPA guidance has been designed to ensure that Brazil 2014 events can be a success. If pubs follow the guidance and work closely with their local authorities, we can ensure that as many people as possible can enjoy this exciting sporting spectacle at their local.”
Pubs are set to benefit greatly from the matches, especially when considering that four million people watched the first England game in their local pub in 2010. This figure is probably set to rise this year, as due to the games taking place in Brazil, many of the matches will be screened late in the evening. Individuals are being encouraged to keep an eye out for hospitality jobs that may be available during the summer due to this increase in demand.
LGA Licensing Champion Tony Page added that councils are seeking to approve licenses to well-run businesses if they can prove that they have sold alcohol effectively at large-scale events. However, licensees will need to consider local residents living close by.
The World Cup is set to kick off in 20 weeks, running from June 12th to July 13th.
Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.