Accor set to take the UK by storm

European aparthotel brand Accor is set to crash-land in the UK, opening its first property in Liverpool today (March 27th), with more sites planned in London, Manchester, Birmingham, Edinburgh and Glasgow.

Adagio Liverpool, which is located where the former Lewis Building was in the city centre, will feature 126 modern flats, all of which are equipped with full services and kitchens. The previous department store was renovated in a £26 million project, and is part of a wider £160 million development called ‘Central Village’ by Merepark.

Vangelis Porikis, Adagio’s director for central and northern Europe, states that Liverpool was their first city of choice due to its extreme expansion since becoming European City of Culture in 2008. As a fast-moving city, Liverpool is very attractive to potential investors.

Accor is planning to expand its portfolio dramatically by opening 60 new aparthotels in the next three years. Already operating 90 aparthotels in European cities such as Paris, Rome and Berlin, Accor hopes to have 150 aparthotels, which accounts for 19,000 apartments, across the world by 2016. In the UK, Adagio Birmingham will open in 2014, whilst other branches are in the pipeline for Manchester and London, meaning that various hospitality jobs will be on offer in conjunction with the expansion.

Thomas Dubaere, Accor’s managing director for the UK & Ireland, said: “We are pleased to welcome our extended-stay brand Adagio to the UK. Adagio is the third Accor brand to launch in Britain in the last two years, following closely from MGallery and Pullman and marks another step in Accor UK’s growth plans.

“Accor invests in key, strategically-located cities. Liverpool is a fantastic city with lots on offer for business and leisure guests and the opening of this aparthotel is proof of Accor’s expansion across the UK.”

Berkeley Scott is a specialist recruitment agency providing hotel management solutions.