Accor plans new hotels in the UK by 2018

Hospitality jobs across the UK could see a substantial boost in the next four years, after one of the world's largest hotel brands announced plans to open a number of new sites by 2018.

French firm Accor, which has a number of different hotel brands in the UK, including the likes of Novotel, ibis and ibis budget, has confirmed that by the end of 2018, it wants to open another 90 hotels across the country, with the main focus coming in the mid-scale and economy brands.

The announcement comes as the company revealed this week that a deal has been struck to open two new hotels in central London as a part of a franchise agreement with Criterion Capital Group. 

In an interview with BigHospitality.co.uk, Accor's UK managing director Thomas Dubaere said that by adding these new hotels, Accor will increase its number in the UK to 280 across ten different brands. By the end of the decade, he said, the company plans to see this hit a total of 300.

Mr Dubaere added that the new hotels will be 90 per cent managed through franchise models, and added that the rest will be fully built and run by Accor itself. 

“The UK is a country that has a high potential and growing number of visitors, and the way to grow faster with your brands is through franchise and management agreements," he continued. 

"About 60 per cent of the hotels market in the UK is still non-branded or independent so there is a large potential to grow on the franchise model."

In order to maximise the impact of its 90 new facilities, Accor is mainly going to focus on its economy ibis brand and the mid-scale Mercure hotels, both of which it said are not standard brand. 

Perhaps most importantly for the hospitality industry, though, is the news that this will bring a slew of new hospitality jobs to the UK over the next few years. 

Berkeley Scott is a leading London hospitality recruitment agency