Hotel group Accor has launched its Pullman brand of hotels in the UK for the first time with opening of the Pullman London St Pancras.
It means Accor now has eight different brands operating in the UK, with the upscale Pullman mark joining Sofitel, MGallery, Novotel, Mercure, ibis, ibis Styles and ibis budget.
The opening of the first UK Pullman could signify the start of the expansion of the brand in the country, leading to new hotel recruitment opportunities.
"I'm delighted to announce that we are opening our first Pullman Hotel in the UK, a market that will play a key role in our expansion plans in the coming years," said Christophe Vanswieten, head of Pullman Europe.
"Pullman has global brand awareness in progress, which we will build on in the UK, helping to grow Accor's presence in the UK’s upscale market, ensuring that we have a hotel brand to suit any individual's requirements – from budget, to luxury."
The Pullman London St Pancras was previously a Novotel but has undergone a comprehensive refurbishment ahead of its relaunch under the new brand.
According to Accor, the hotel has been designed in a contemporary style, combining high quality with comfort and functionality.
Situated three minutes from King's Cross St Pancras, the hotel features 312 bedrooms, a restaurant and a bar named Golden Arrow.
There are also 17 spaces for events and business meetings, including a 446-seat tiered theatre for arts and corporate use.
"This new Pullman destination, which joins the network's 67 other hotels and resorts around the world, offers a vibrant, in-style cosmopolitan guest experience and is designed to cater for both business travellers and leisure guests," said Xavier Louyot, Pullman's senior vice president of global marketing.
"Set in the heart of one of the top travel hubs of the globe, it is ideal for those travelling to the continent or visiting London."
Berkeley Scott is a leading London hotel recruitment agency