65% of Brits will stay in Britain for summer holidays

The British hospitality sector is estimated to see a nice boost this summer, after it has emerged that 65 per cent of Brits are set to holiday at home this year, according to a new Travelodge survey.

The report highlighted that even though this year has hardly shown signs of warm weather, there had been a 24 per cent increase in the number of people who wanted to stay in the UK to save money, meaning that the economy could see a £12 billion injection. By staying on home soil, the average holiday would only cost £399.28 per person, with 42 per cent wanting to have a week's holiday in the UK. Furthermore, 15 per cent would take two weeks off and 33 per cent would split their 'staycation' into three short breaks over the year.

London has topped the list for most favourable places to holiday by Brits in the UK, whilst Edinburgh and the Lake District follow closely. Cornwall, which topped the 2012 bill, came in at fourth, with the Scottish Highlands rounding out the top five.

Travelodge chief executive Grant Hearn said: “During 2012, our capital city was showcased in its true glory to all corners of the UK and the world, and it’s a great result that London has been crowned as the top 'staycation' destination for 2013."

Other trends that emerged from the survey included that many people favoured city breaks (31 per cent) or rural visits (27 per cent) over the sea coast (22 per cent). Many were also vacationing in the UK in order to visit family (18 per cent) or to visit a historic site (15 per cent).

It is hoped that these trends will help in creating many hospitality jobs all around the UK. The results are based on a sample of 3,000 adults across the UK.

Berkeley Scott is a specialist recruitment agency providing hospitality employment solutions.